Nero Digital Design

@nero_digital_design

  • 104 Posts
  • 764 Followers
✍️ Digital Design Studio 🖥 Logos & Branding | Web UX/UI 🐻 Arts & Crafts Editor @beartariatimes
Logos are usually combined or mixed in with Branding as a whole. Though one of the essential elements, your identity is only a tiny part of your Brand. Take this logo as an example. Sure it's pretty, well-balanced, and unique, but without a name, a clear message, and most importantly, an audience, it lacks meaning. 

To create a meaningful logo, you must solidify other foundational aspects of your Brand. To do this, you must take part in Branding self-discovery. It can be simple and easy. Ask yourself  a few fundamental questions and make sure to be brutally honest:

"What's the real purpose of our business?" 
"What are our core values?" 
"What makes our service worth the tremendous effort that goes into driving this company forward?"

 #artist  #branding  #design  #graphicdesign  #graphicdesigner  #brandidentiry  #logopedia  #logoconcept  #logodaily  #vectorart  #thedailytype  #logoideas  #logoprocess  #logo  #logoinspirations  #logos  #process  #brandingtips  #logomark  #logoproffesional  #logodesigner  #paperart  #vector  #logolearn  #learnlogodesign  #creativity  #graphicdesigncentral  #designer

Logos are usually combined or mixed in with Branding as a whole. Though one of the essential elements, your identity is only a tiny part of your Brand. Take this logo as an example. Sure it's pretty, well-balanced, and unique, but without a name, a clear message, and most importantly, an audience, it lacks meaning. To create a meaningful logo, you must solidify other foundational aspects of your Brand. To do this, you must take part in Branding self-discovery. It can be simple and easy. Ask yourself a few fundamental questions and make sure to be brutally honest: "What's the real purpose of our business?" "What are our core values?" "What makes our service worth the tremendous effort that goes into driving this company forward?" #artist #branding #Design #GraphicDesign #graphicdesigner #brandidentiry #logopedia #logoconcept #logodaily #vectorart #thedailytype #logoideas #logoprocess #Logo #logoinspirations #logos #process #brandingtips #logomark #logoproffesional #logodesigner #paperart #vector #logolearn #learnlogodesign #creativity #graphicdesigncentral #designer

41
2
4 days ago
Ask any renowned marketer about what drives their craft and, if you’re lucky, they might reveal this truth: the most important parts of communication take place without words. 

Tone and timbre are more compelling than word choice, rhetoric is more persuasive than dialectic, and images are more impactful than text. Failing to understand this is often what disconnects an amateur business from potential customers; Instead of communicating in the ways that work best, these companies will try to argue their clients into submission through plain logic. 

The simple truth of the matter is that letting the authenticity of the company speak for itself through a simple, direct, and well-designed brand is far more effective than beating people over the head with righteous self-promotion. Where the marketing space is concerned, less is more.

At Nero, we thrive on the challenge of brand development, we aim for excellence with a distilled honest message, and we love hitting the mark of precise digital design. 

DM Us to learn more. 

 #Entrepreneurial  #successtips  #mentorship  #entrepreneursofinstagram  #mobilebusinesseducation  #entrepreneurslife  #entrepreneurmotivation  #growyourbusiness  #creativebusiness  #businesscoaching  #businessonline  #womaninbusiness  #businessstrategy  #instagramforbusiness  #smallbusinessmarketing  #mobilebusiness  #businessconsultant  #inspirationbusiness  #Instagrammarketingtips  #storytellingcoach  #digitalstorytelling  #visualstorytellers  #Instagramforbusiness  #brandstorytelling  #businessstrategist  #businessgrowthstrategy  #brandingstrategy  #brandstrategy

Ask any renowned marketer about what drives their craft and, if you’re lucky, they might reveal this truth: the most important parts of communication take place without words. Tone and timbre are more compelling than word choice, rhetoric is more persuasive than dialectic, and images are more impactful than text. Failing to understand this is often what disconnects an amateur business from potential customers; Instead of communicating in the ways that work best, these companies will try to argue their clients into submission through plain logic. The simple truth of the matter is that letting the authenticity of the company speak for itself through a simple, direct, and well-designed brand is far more effective than beating people over the head with righteous self-promotion. Where the marketing space is concerned, less is more. At Nero, we thrive on the challenge of brand development, we aim for excellence with a distilled honest message, and we love hitting the mark of precise digital design. DM Us to learn more. #entrepreneurial #successtips #mentorship #entrepreneursofinstagram #mobilebusinesseducation #entrepreneurslife #entrepreneurmotivation #growyourbusiness #creativebusiness #businesscoaching #businessonline #womaninbusiness #businessstrategy #instagramforbusiness #smallbusinessmarketing #mobilebusiness #businessconsultant #inspirationbusiness #instagrammarketingtips #storytellingcoach #digitalstorytelling #visualstorytellers #instagramforbusiness #brandstorytelling #businessstrategist #businessgrowthstrategy #brandingstrategy #brandstrategy

16
0
7 days ago
Lettermarks without a steady hand. 

Refining letter marks today and loving pressure curves in Procreate. If you don't have a naturally steady hand for calligraphy, you can still achieve the subtle weight transitions by utilizing bezier curves. I usually start with a rough sketch and add more detailed layers on top until I get the weight distribution to my liking. I then use the bezier curves as one of the final steps in either Illustrator or Procreate.

 #artist  #branding  #design  #graphicdesign  #graphicdesigner  #brandidentiry  #logopedia  #logoconcept  #logodaily  #vectorart  #thedailytype  #logoideas  #logoprocess  #logo  #logoinspirations  #logos  #process  #brandingtips  #logomark  #logoproffesional  #logodesigner  #paperart  #vector  #logolearn  #learnlogodesign  #creativity  #graphicdesigncentral  #designer

Lettermarks without a steady hand. Refining letter marks today and loving pressure curves in Procreate. If you don't have a naturally steady hand for calligraphy, you can still achieve the subtle weight transitions by utilizing bezier curves. I usually start with a rough sketch and add more detailed layers on top until I get the weight distribution to my liking. I then use the bezier curves as one of the final steps in either Illustrator or Procreate. #artist #branding #Design #GraphicDesign #graphicdesigner #brandidentiry #logopedia #logoconcept #logodaily #vectorart #thedailytype #logoideas #logoprocess #Logo #logoinspirations #logos #process #brandingtips #logomark #logoproffesional #logodesigner #paperart #vector #logolearn #learnlogodesign #creativity #graphicdesigncentral #designer

47
9
12 days ago
Sketch, Iterate, Reflect, Repeat. 

Here's a look at how a logomark for @tombarnett.tv started and how I finished it. Sketching ideas is an essential part of the logo process and is a great tool to generate ideas—swipe right to see a montage of sketches I took into illustrator.

Your sketches don't have to be good; allow yourself to get messy and draw what you consider "bad" sketches.  Don't let expectations creep in on yourself during this part of the process, and let your creativity flow. 

The critical part of this process is to trust yourself and your creativity.  Logos are a process and, just like anything else in life, where your start does not dictate where you will go.

 #logo  #logodesigner  #logomaker  #logosketch  #logoinspirations  #logodesigners  #brandidentity  #identity  #identitydesign  #graphicdesign  #graphicdesigner  #logoprocess  #ideageneration  #creativeideas  #problemsolving  #sketchup  #logomark  #doodle  #vectorlogo  #vectordesign  #logowork  #logoworld  #creativedirection  #logodrawing  #logodaily  #logoinspiration

Sketch, Iterate, Reflect, Repeat. Here's a look at how a logomark for @tombarnett.tv started and how I finished it. Sketching ideas is an essential part of the logo process and is a great tool to generate ideas—swipe right to see a montage of sketches I took into illustrator. Your sketches don't have to be good; allow yourself to get messy and draw what you consider "bad" sketches. Don't let expectations creep in on yourself during this part of the process, and let your creativity flow. The critical part of this process is to trust yourself and your creativity. Logos are a process and, just like anything else in life, where your start does not dictate where you will go. #Logo #logodesigner #logomaker #logosketch #logoinspirations #logodesigners #brandidentity #Identity #identitydesign #GraphicDesign #graphicdesigner #logoprocess #ideageneration #creativeideas #problemsolving #sketchup #logomark #doodle #vectorlogo #vectordesign #logowork #logoworld #creativedirection #logodrawing #logodaily #logoinspiration

53
1
13 days ago
It was awesome working with @brokenchainsbear  and Kurtis at @clearviewwindowfilms  to develop their new Brand Identity and collateral. They are a unique company that offers Solar, Security, and Designer window films that enhance light entering your home or place of business. Check them out! If you're in Edmonton or Red Deer, Alberta, and you need prestigious quality window films, reach out to learn more!

 #unbearables  #graphicdesign  #logomockup  #vectorart  #logo  #illustration  #logodesigner  #process  #logoinspire  #logomaker  #logomark  #logos  #logomark  #brandidentity  #logodaily  #logoinspiration  #vectorlogo  #logoconcept  #logowork  #monogram  #logolearn  #learnlogodesign  #graphicdesigner  #graphicdesigndaily  #creative  #logoinspirations  #vectorartwork

It was awesome working with @brokenchainsbear and Kurtis at @clearviewwindowfilms to develop their new Brand Identity and collateral. They are a unique company that offers Solar, Security, and Designer window films that enhance light entering your home or place of business. Check them out! If you're in Edmonton or Red Deer, Alberta, and you need prestigious quality window films, reach out to learn more! #unbearables #GraphicDesign #logomockup #vectorart #Logo #Illustration #logodesigner #process #logoinspire #logomaker #logomark #logos #logomark #brandidentity #logodaily #logoinspiration #vectorlogo #logoconcept #logowork #monogram #logolearn #learnlogodesign #graphicdesigner #graphicdesigndaily #Creative #logoinspirations #vectorartwork

51
8
15 days ago
A logo Grid can take your Brand Identity to the next level. In most of our Identities, we try to establish a sense of harmony by using a proportional grid. The Grid can be flexible and created to fit your needs within a logo. The trick is to establish a single element as a baseline proportion and scale the other elements from this proportional value. 

In this example, we used the C & P monogram height as our baseline proportion. As you can, see corresponding values don't have to be perfect whole numbers but it is good to use decimal fractions or natural ratios. 

The goal of a grid is to help create a sense of balance, hierarchy, and unity.  If you get it right, all parts form a harmonious whole that is easy on the eyes and expresses your unique brand. 

 #logoagency  #logotips  #smallbusinesslogo  #companylogo  #companybranding  #professionallogo  #brandcommunication  #brandtips  #visualcommunication  #freelancedesign  #logodesigners  #logodesignservices  #logodesigneruk  #logodesignprocess  #businesslogos  #logobrand  #brandagency  #designstrategy  #designbusiness  #brandidentitydesign  #brandmanagement  #businessbranding  #smallbusinessmarketing  #creativebranding  #smallbizowner  #corporatedesign

A logo Grid can take your Brand Identity to the next level. In most of our Identities, we try to establish a sense of harmony by using a proportional grid. The Grid can be flexible and created to fit your needs within a logo. The trick is to establish a single element as a baseline proportion and scale the other elements from this proportional value. In this example, we used the C & P monogram height as our baseline proportion. As you can, see corresponding values don't have to be perfect whole numbers but it is good to use decimal fractions or natural ratios. The goal of a grid is to help create a sense of balance, hierarchy, and unity. If you get it right, all parts form a harmonious whole that is easy on the eyes and expresses your unique brand. #logoagency #logotips #smallbusinesslogo #companylogo #companybranding #professionallogo #BrandCommunication #brandtips #visualcommunication #freelancedesign #logodesigners #logodesignservices #logodesigneruk #logodesignprocess #businesslogos #logobrand #brandagency #designstrategy #designbusiness #brandidentitydesign #brandmanagement #businessbranding #smallbusinessmarketing #creativebranding #smallbizowner #corporatedesign

21
5
18 days ago
Today we'd like to share with you the exploration process that is behind our Brand Identity process in a Brand Identity "Could Have Been." Unauthorized.tv has seen tremendous success and growth over the past year, and it's interesting to see the potential paths this Brand could have taken with its Identity if one of the variations drew the client towards another direction. As you will see, Option 6 was the starting point of what we developed as the final mark. 

The "Could have Been" series illustrates the importance of creative exploration when considering your Brand Identity. 

Reach out if you'd like to learn more about our Brand Identity service offerings. 

 #unbearables  #beartaria  #unauthorizedtv  #socialmediadesign   #designstudio  #brandingidentity  #graphicdesigners  #flyer  #graphicsdesign  #logobranding  #logoshop  #brandingstudio  #brandingdesign  #logoart  #logoawesome  #logotypes  #brandinginspiration  #logoconcept  #logobrand  #logoplace  #businesslogo  #logoinspirations  #designlogo

Today we'd like to share with you the exploration process that is behind our Brand Identity process in a Brand Identity "Could Have Been." Unauthorized.tv has seen tremendous success and growth over the past year, and it's interesting to see the potential paths this Brand could have taken with its Identity if one of the variations drew the client towards another direction. As you will see, Option 6 was the starting point of what we developed as the final mark. The "Could have Been" series illustrates the importance of creative exploration when considering your Brand Identity. Reach out if you'd like to learn more about our Brand Identity service offerings. #unbearables #beartaria #unauthorizedtv #socialmediadesign #designstudio #brandingidentity #graphicdesigners #flyer #graphicsdesign #logobranding #logoshop #brandingstudio #brandingdesign #logoart #logoawesome #logotypes #brandinginspiration #logoconcept #logobrand #logoplace #businesslogo #logoinspirations #designlogo

85
11
19 days ago
We are excited to announce the launch of @chapelcreekfarms  new website! Please go check out the latest WordPress website we developed for this incredible farm. They are Central and Southwest Virginia's main destination for Grass-Fed and Grass-Finished Beef. 

  #cattle  #beef  #rotationalgrazing   #sustainable  #eatmeat  #herbivore  #cows  #grassfedbeef   #pastureraised ⁣ #regenerativegrazing  #rotationalgrazing  #regenerativeagriculture  #grassfed  #grassfinished  #pastureraised  #grassfinishedbeef 
 #farmlife🚜  #farmlifebestlife  #cattletales  #knowyourrancher  #localfarm  #supportlocalfarms

We are excited to announce the launch of @chapelcreekfarms new website! Please go check out the latest WordPress website we developed for this incredible farm. They are Central and Southwest Virginia's main destination for Grass-Fed and Grass-Finished Beef. #cattle #beef #rotationalgrazing #sustainable #eatmeat #herbivore #cows #grassfedbeef #pastureraised ⁣ #regenerativegrazing #rotationalgrazing #regenerativeagriculture #Grassfed #grassfinished #pastureraised #grassfinishedbeef #farmlife🚜 #farmlifebestlife #cattletales #knowyourrancher #localfarm #supportlocalfarms

42
4
21 days ago
We just finished up a new Brand Identity Refresh for @sportsposterwarehouse @torontojewbear ! This project is an excellent illustration of the importance of logo variations. There are many ways to build brand awareness, and your brand identity is the most crucial tool for this. Your brand identity should be flexible enough to stay consistent and build recognition, no matter the application.

 #unbearables  #sportsposters  #brandidentitydesigner   #fwportfolio  #madewithadobe  #graphicdesignersclub  #brandingdesigner  #graphicdesigncentral  #graphicdesigner  #brandingideas  #brandinglogo  #visualidentitydesign  #thebrandidentity  #brandingproject  #brandingdesigner  #welovebranding  #visualidentity  #brandingexpert  #smallbusinessbranding  #branddesigner  #brandidentity  #artdirection  #branding  #branddesign  #inspofinds  #designinspiration  #inspofinds  #brandesignerlife  #moodboardinspo

We just finished up a new Brand Identity Refresh for @sportsposterwarehouse @torontojewbear ! This project is an excellent illustration of the importance of logo variations. There are many ways to build brand awareness, and your brand identity is the most crucial tool for this. Your brand identity should be flexible enough to stay consistent and build recognition, no matter the application. #unbearables #sportsposters #brandidentitydesigner #fwportfolio #madewithadobe #graphicdesignersclub #brandingdesigner #graphicdesigncentral #graphicdesigner #brandingideas #brandinglogo #visualidentitydesign #thebrandidentity #brandingproject #brandingdesigner #welovebranding #visualidentity #brandingexpert #smallbusinessbranding #branddesigner #brandidentity #artdirection #branding #branddesign #inspofinds #designinspiration #inspofinds #brandesignerlife #moodboardinspo

20
0
25 days ago
Deliver a Clear and Cohesive Message to Your Clientele. 

We share a lot about our Brand Identity and Logo services but we also offer Print and Digital Graphic Design services. Nero is a full-service design studio. We offer a wide range of creative support to help you achieve consistency with your print and digital brand assets. 

DM us here or visit our website for a free project consultation

 #businesscard  #businesscards  #businesscarddesign  #businesscardsdesign  #businesscardideas  #businesscardprinting  #visualidentity  #visualinspiration  #brandidentity  #branddesign  #brandingdesign  #corporateidentity  #designinspirations  #designwork  #namecarddesign  #graphicdesign  #identitydesign  #printdesign  #digitalprinting  #digitalart  #creativeart  #artwork  #graphicdesigner  #identity  #typography  #branding  #corporatedesign  #logotype  #designlogo  #logo

Deliver a Clear and Cohesive Message to Your Clientele. We share a lot about our Brand Identity and Logo services but we also offer Print and Digital Graphic Design services. Nero is a full-service design studio. We offer a wide range of creative support to help you achieve consistency with your print and digital brand assets. DM us here or visit our website for a free project consultation #businesscard #businesscards #Businesscarddesign #businesscardsdesign #businesscardideas #businesscardprinting #visualidentity #visualinspiration #brandidentity #branddesign #brandingdesign #corporateidentity #designinspirations #designwork #namecarddesign #GraphicDesign #identitydesign #Printdesign #digitalprinting #DigitalArt #creativeart #artwork #graphicdesigner #Identity #typography #branding #corporatedesign #logotype #designlogo #Logo

34
5
26 days ago
Logos can take on many different forms and functions. When developing your logo, consider the many different ways you can present your brand identity. We have highlighted a selection of logos we've developed to illustrate seven different kinds of logo designs.
1) Wordmarks/logotypes
These logos consist of the companies name presented in a typeface. Successful logotypes use typography to illustrate the function of the company itself.
2) Letterforms/Monograms
A trendy approach to logos is a letterform or monogram. They consist of significant letters in the company's name, are very easily scalable, and are beneficial for companies with longer names. 
3) Logo symbols
Logo symbols utilize symbols or imagery to reflect the brand's mission or function. These symbols should represent real-world objects for easy recognition memorability. 
4) Abstract logo marks
These logos are abstract forms that are more symbolic than literal. They don't necessarily depict a specific object but use simple shapes to evoke an emotional response. 
5) Mascots
Mascots are illustrated representations of the brand itself. People tend to connect with images of humans or animals more so than typography or colors so that a solid mascot can be a great advocate for your brand.
6) Emblems
Emblems are a type of logo that uses text and symbolic imagery to create a traditional design. Emblems allow you a lot of flexibility with your brand identity, but you must consider scalability before adding too much detail. 
7) Combination marks
Combination marks use icons, imagery, letterforms, or any other type of combination to create your brand. Combination marks are excellent for start-ups because of the freedom it allows. You can use all parts of the logo independently while remaining recognizable.

 #socialmediadesign  #designstudio  #brandingidentity  #graphicdesigners  #flyer  #graphicsdesign  #logobranding  #logoshop  #brandingstudio  #brandingdesign  #logoart  #logoawesome  #logotypes  #brandinginspiration  #logoconcept  #logobrand  #logoplace  #businesslogo  #logoinspirations  #designlogo

Logos can take on many different forms and functions. When developing your logo, consider the many different ways you can present your brand identity. We have highlighted a selection of logos we've developed to illustrate seven different kinds of logo designs. 1) Wordmarks/logotypes These logos consist of the companies name presented in a typeface. Successful logotypes use typography to illustrate the function of the company itself. 2) Letterforms/Monograms A trendy approach to logos is a letterform or monogram. They consist of significant letters in the company's name, are very easily scalable, and are beneficial for companies with longer names. 3) Logo symbols Logo symbols utilize symbols or imagery to reflect the brand's mission or function. These symbols should represent real-world objects for easy recognition memorability. 4) Abstract logo marks These logos are abstract forms that are more symbolic than literal. They don't necessarily depict a specific object but use simple shapes to evoke an emotional response. 5) Mascots Mascots are illustrated representations of the brand itself. People tend to connect with images of humans or animals more so than typography or colors so that a solid mascot can be a great advocate for your brand. 6) Emblems Emblems are a type of logo that uses text and symbolic imagery to create a traditional design. Emblems allow you a lot of flexibility with your brand identity, but you must consider scalability before adding too much detail. 7) Combination marks Combination marks use icons, imagery, letterforms, or any other type of combination to create your brand. Combination marks are excellent for start-ups because of the freedom it allows. You can use all parts of the logo independently while remaining recognizable. #socialmediadesign #designstudio #brandingidentity #graphicdesigners #flyer #graphicsdesign #logobranding #logoshop #brandingstudio #brandingdesign #logoart #logoawesome #logotypes #brandinginspiration #logoconcept #logobrand #logoplace #businesslogo #logoinspirations #designlogo

47
6
27 days ago
We recently added a brand identity gallery to our website. The gallery features our favorite logos we've developed this past year and our most recent ones. Which one is your favorite? 

 #logodesigner  #logotype  #logogrid  #graphicsdesign  #logomaker  #logoawesome  #logodaily  #dailydesignpick  #designdaily  #logoinspiration  #logoinspirations  #logoinspire  #brandidentity  #logodesignersclub  #logologo  #branding  #logosai  #logoideas  #logobrand  #logonew  #logotipo  #logomark  #logoart  #logoroom  #logobranding  #logoconcept  #symbol  #logoconstruction  #logohero  #logodesigns

We recently added a brand identity gallery to our website. The gallery features our favorite logos we've developed this past year and our most recent ones. Which one is your favorite? #logodesigner #logotype #logogrid #graphicsdesign #logomaker #logoawesome #logodaily #dailydesignpick #designdaily #logoinspiration #logoinspirations #logoinspire #brandidentity #logodesignersclub #logologo #branding #logosai #logoideas #logobrand #logonew #logotipo #logomark #logoart #logoroom #logobranding #logoconcept #symbol #logoconstruction #logohero #logodesigns

68
7
28 days ago